4. Dissemination of the Board’s policies and positions
The Board shall regularly disseminate, in writing or otherwise, on its own initiative or upon request, information concerning the Board by means of press releases that it issues or press conferences that it holds. It shall use these means, as appropriate, to communicate official positions.
4.1 Press releases
The Board shall disseminate information through press releases when it wishes to publicize key aspects of its activities.
4.2 Press conferences
The Board shall disseminate information when it holds a press conference, mainly to make announcements or to comment on events or issues.
4.3 Official positions
To ensure that all of the information transmitted to the media is always accurate and that the appropriate background information is provided to avoid misinterpretation, all questions, requests from the media and drafts of press releases must be submitted to the general management, which is responsible for coordinating and managing the Board’s press relations overall. The general management shall analyze the questions and requests submitted to it. It shall respond verbally to the questions or requests or, if need be, shall draft an official written response. This position shall be submitted to the President and CEO for prior approval. The same is true of the contents of press releases or press conferences.
4.4 Spokespersons
The President and CEO is the official representative of the Board and acts as its spokesperson in respect of the government, other agencies and governments, and the public. Any individual other than the President and CEO who is asked to officially represent the Board outside the organization must first obtain the specific authorization from the President and CEO, or at a Board meeting, if the President and CEO is unavailable.