9. Trademarks causing confusion

9.1 Every enterprise marketing an agricultural or food product under a trademark of which it is the owner shall insure that such trademark shall not be the cause of any confusion or unfair competition regarding reserved designations usage under Québec’s Ministery of Agriculture, Fisheries and Food (MAPAQ).

9.2 Whenever an agricultural or food product is marketed under a trademark that implicitly or explicitly refers to an organic designation or a term derived from within this designation, despite the fact that it contains no organic ingredients, the trademark appearing on the label, the advertising and other aspects of product presentation shall always be accompanied by a clear and legible statement that “this product is not organically produced” or again that “this product contains no organically produced ingredients”.

9.3 Any enterprise failing to comply with the requirements of Section 9.2, by using a trademark of the kind described above, could be subjected to proceedings envisaged by the law or appropriate administrative actions.